SMAP

Synthetic Media Accountability Project

We examine services that generate intimate imagery of real people without their consent, establish who hosts and funds them, and report what we find to the companies and regulators concerned.

Nonprofit corporation · Colorado, United States · Entity ID 20268384895 · Formed 12 November 2026 · Good standing

01 — The work

What we do

A growing number of services offer, to anyone who pays, the automated generation of intimate imagery of real identifiable people from ordinary photographs. They do not ask the person depicted, and have no way to ask.

We establish how such a service operates, which company serves its content, which registrar sponsors its domain, and how it is paid.

Where what we find breaches a provider's own published rules or applicable law, we report it to that provider or to the competent authority, citing the rule and offering our evidence.

02 — Limits

What we don't do

We do not act for individual victims. Under the TAKE IT DOWN Act a removal request must come from the person depicted or someone they authorise. We do not submit such requests for anyone we do not represent, and we do not hold ourselves out as anyone's representative.

We do not assert rights we do not hold. We file no copyright notice in respect of any work in which neither we nor a party we represent holds rights.

We take no payment to target anyone. Neither the organisation nor anyone acting on its behalf accepts payment or any other thing of value in exchange for examining, reporting, or declining to report a particular service.

We do not attach the material itself. Reports identify material by location and describe it. Material that appears to depict a minor is referred to the National Center for Missing & Exploited Children and to law enforcement, and is never sent to a commercial provider.

We do not exercise these services on photographs of real people. Where a service must be used to establish what it does, we use imagery of ourselves or of people who do not exist.

03 — Help

If imagery of you has been published

We cannot act for you and we cannot compel a platform to do anything. These services can, and they are free.

If you were 18 or older when it was taken

StopNCII.org

Operated by the Revenge Porn Helpline, part of the UK charity SWGfL. Your image is not uploaded: a digital fingerprint is created on your own device, and only that fingerprint is shared with participating companies, which use it to find and remove copies.

stopncii.org

If you were under 18 when it was taken

Take It Down

Operated by the National Center for Missing & Exploited Children. The file stays on your device, only the fingerprint is sent, and you may remain anonymous.

takeitdown.ncmec.org

If a platform ignored your request

Federal Trade Commission

Since 19 May 2026 the FTC enforces the notice and removal duties of the TAKE IT DOWN Act. If a platform ignored your request, or did not remove the material within 48 hours, you can report it.

takeitdown.ftc.gov

If you need to speak to someone · United States

CCRI Intimate Image Abuse Helpline

Listed by the US Department of Justice Office for Victims of Crime among its direct services for crime victims. Free and confidential.

844-878-2274 · cybercivilrights.org

And the platform itself

Every covered platform must give you a way to ask

The law requires a clear, plain-language removal process and action within 48 hours. Look in the footer, the help centre or the terms page.